In the first study to examine cereal-buying patterns in homes in the United States, researchers at the Yale Rudd Center for Food Policy & Obesity found that African-American and Hispanic families are most likely to buy cereals that are advertised directly to children, which are also the least nutritious cereals. The study appears online in the journal Public Health Nutrition.
Researchers used data from the Nielsen Company to study cereal purchases by U.S. households over the course of a year. They looked at purchases by households with and without children and analyzed the families’ race, ethnicity, and income. Each cereal was given a score for its nutritional quality, whether it was advertised on TV, and whom the advertising targeted. Read More Here | YaleNews
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